B2B Account Based Marketing

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We specialize in connecting the right people to your services or products.

Data enrichment

We enrich your exisiting contact lists and research missing data points to help you target new and existing customers more accurately. We start by validating the contact list you already have, and append missing or incomplete information to enhance your records with any data attributes you require.

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Buyer-intent triggers

Our goal is to connect your sales team with people who are most-likely to buy your solution. We take advantage of intent-based searches and social media triggers when prospects are active in their buyer journey.

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Acquire buyer-intent leads and scale your sales pipeline in 3 easy steps

With Upsail, you’re not just hiring a lead researсher - you’re getting a dedicated team of industry professionals working on your campaign at a fraction of the cost of hiring internally. Here's how it works:

01

ICP

You provide our team with your ideal customer profile (ICP). We analyze your requirements and work with you to add additional data points to your buyer profile and outline the desired results of your campaign.

02

Hand-curated research

Our researchers start creating your first lead list which you will receive within the first 24 hours of working with us. We adjust the campaign based on your feedback to maximize your results.

03

Closed-loop Feedback

You receive fresh leads weekly or at your preferred frequency. You always have full control over your campaign, enabling you to review and make adjustments as we go.

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We help our clients close deals

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Ryan Philemon

Director of Marketing in Provi

We hired Upsail team to help us source leads for our industry. The leads generated were always high quality contacts, with virtually no bounce rates and they are always open to adjusting strategies at the last minute. I've been working with Yaro and his team for over a year and they are still my go-to for projects like these!

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Will Sloane

Head of Growth in Prohibition Partners

Yaro and his team offer an incredibly valuable service to our business. Yaro is extremely responsive, and work is always delivered promptly and to the highest standard possible.

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Jolien Demeyer

Marketing Director in CHD Expert

Fast, to the point and great overview of leads to tackle, on top of that, very responsive (regardless timezones). I worked with Upsail over 3 years. They are sharp, process oriented, and delivered results in both the quantity of leads they provided me as we well as quality. When needed, they always responded in a timely manner and provided sound advice. I would recommend their service. Great job!

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Alessandra Johnson

VP of Sales GlassView

Yaro & the Upsail team have been a pleasure to work with. From the start, they were eager to learn our business and identify our target market to help compliment our sales outreach efforts - acting as an extension of our team. They have helped us identify thousands of qualified leads and secure new business through their diligent research and data-driven outreach. I would highly recommend the Upsail team to amplify and sustain the growth of your sales efforts.

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We gather any type of data you need

Apart from usual requests like emails and phone numbers, we work with you to identify the sales intelligence which matters most and scour all corners of the internet to find it. Our researchers use 20+ tools and 100+ niche-specific sources to deliver leads with the following data points:

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215 +

Loyal Customers

Our satisfied clients have been with us for over 3 years, and the best part is that 90% of them are still coming back!

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25,000 +

Appointments Scheduled

We have more than 25,000 appointments delivered for our clients over the course of 3 years. We do this across multiple industries and are continuing to grow with every project!

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93%

Appointment Show Rate

Buyer Intent based prospecting ensures lowest no-show rate for our customers. Should you ever have a no-show, we will replace this opportunity in 24 hours!

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86%

Lead Qualification Rate

We ensure your team works only on high-quality opportunities that have the highest chance to convert!

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10:1 ROI

$10 return per dollar invested across 25 industries. Sales is a numbers game, and our customers LOVE closing deals.

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35%

CAC Reduction

The reported average acquisition cost as a result of our efforts is 35-75% lower than it would have been otherwise.

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"Is this right for me?"

From startups to enterprises, our mission is simple - we help you get in front of your customers *faster*. We can ensure you build organic interest in your product or service by providing whatever your sales reps need to keep them focused only on selling. Closing and nurturing are vastly different skills, and our team of seasoned professionals can do the latter at a fraction of the cost of hiring internally. Thus, we have options for customers of every size and budget:

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Startups

You are a one-man show. You want to establish a more effecient sales process but don't have the internal resources or personal time to micromanage everything. Our seasoned team will build and execute your outbound strategy while providing you with insights about the best tools, methodologies, and practices to implement specifically for your business.

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Middle-sized companies

Being a successful entrepreneur means managing a massive to-do list. By letting us take care of your top-of-the-funnel and grow your sales pipeline, you can free up time to focus on the rest of your business. The Appointment Setting program will help you generate new outbound opportunities, receive more inbound opportunities, grow and scale your business without ncreasing overhead.

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Enterprises

When you launch a new product or test a new market, Upsail offers a full-cycle pre-sales program to analyze the potential and establish your presence. We will take care of your list building, anti-spam and ppointment setting to create initial traction while you simply send contracts and pick up checks. We utilize and pay for more than 20 innovative outreach tools and over a 100 lead generation resources, so you don't have to waste a dime or train your sales teams internally.

Begin your outbound journey with Upsail today!

What is account based B2B marketing?

Account Based B2B Marketing is a type of strategy that performs personalized communication in the marketing department with the most active and eligible customers. The purpose of the strategy is to determine the key priorities of the customer with reference to data from the sales department.

Experts in marketing and management development argue that ABM is more effective because it works personally with each client, in contrast to the outdated strategy which focuses on the total mass and selects a common priority for all.

Account Based B2B Marketing helps to bring a potential customer to buy a service or product by combining marketing and sales.

What is ABM meaning marketing?

The strategy is popular among ABM agencies and therefore, many agencies highlight the following benefits:

  • Personalization. The entire strategy is based on personalization rather than a general priority. By emphasizing personalization, the content will match the business needs of the lead as closely as possible and there is a greater chance that he will become your client.
  • Profitability. Many believe that the strategy because it is more personalized, its implementation will cost more than traditional marketing. But in fact it is not so: ABM reduces up to 50% of time wasted on potential customers who are not interested in your product or service and will never buy it.
  • Fast sales. When using ABM techniques, companies reduce the sales cycle. Salespeople and marketers focus exclusively on those customers who are more likely to generate revenue.

ABM promotion steps for ABM agency

When working with customers, ABM agencies follow the following promotion steps:

Step 1. Determine who your key customers are

This will make it easier for you to set strategic goals, and study the customer journey, the average purchase check and the duration of the sales cycle. It's also important to determine how purchase decisions are made at each company.

Step 2: Compose a personalized marketing message

Once you've researched who your customers are, generate content for them and develop a unique selling proposition (USP).

Step 3: Find the best communication channels

Each key customer will respond differently to your marketing messages, depending on the communication channels you choose.

In this step, you need to determine which channel is best suited to communicate with your target audience in your chosen area. This can be email, social media, events, or something else.

Step 4: Run the campaigns

Send the generated marketing message through your chosen channels. The sales team must be also involved in the development of these targeted campaigns. Salespeople must be prepared to handle incoming leads and responses correctly.

Step 5: Analyze the results of ABM campaigns and work on mistakes

ABMs are easier to optimize because you are dealing with a small number of leads that have much more potential value than leads in traditional marketing.

After analyzing your first AVM campaigns, determine if the right communication channels were chosen, if the marketing message worked, and how you can reduce your closing time.

Examples of promotion from an account based marketing agency

ABM marketing meaning manifests itself through specific examples of how to apply the strategy. The types of communications include the following:

  • Events and webinars. They provide an opportunity to get to know your potential key customers better,and identify their needs and "pains".
  • Email marketing. Customer emails are often just flooded with one-size-fits-all mailings from brands. Therefore, personalized offers are just what you need to attract a customer.
  • Web personalization. ABM campaigns are not limited to search engine marketing (SEM) and inbound marketing. Once visitors get to the site, it's personalized for each potential key customer.

Account based marketing agency UpSail

UpSail agency is an opportunity to put your product or service in experienced hands. The company enables businesses to make 10 times more sales and increase the number of potential customers by using only effective account based B2B marketing strategies. The company will make your unique list of potential clients.

To order any kind of service call or write an e-mail and ask for the best services in the field of sales promotion and leads retrieval.

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Contacts

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