B2B Account Based Marketing

We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale.

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 1

We specialize in connecting the right people to your services or products.

Outreach Strategy & Optimization

A big part of what we do for our ABM clients is to create targeted outreach content that engages prospects across multiple channels including email and LinkedIn. Additionally, we track the performance of our messaging to optimize it for key metrics including open, click-through and response rates.

explore
B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 2
B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 3

Appointment Setting

Your dedicated Upsail SDR will take care of all the legwork for you, from identifying qualified leads and setting up appointments, to handling follow-up and maintaining contact. Our goal is to make it easy for you to focus on what you're best at – running sales calls and making connections with your dream clients!

explore
B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 4

How Upsail Approaches Your ABM Campaign

With Upsail, you’re not just hiring a lead researсher - you’re getting a dedicated team of industry professionals working on your campaign at a fraction of the cost of hiring internally. Here's how it works:

01

Identify Target Accounts

At Upsail, we base our targeting on a thoughtful analysis of your business, solutions, and priorities. The goal is to ensure all your marketing efforts are focused on the right people, which results in higher engagement and revenue for your business.

02

Omnichannel Messaging

At the heart of our approach is understanding your customer and delivering content and experiences that resonate with them. We will help create and execute campaigns that engage customers via email and LinkedIn, building brand awareness and driving leads and sales.

03

Nurturing and Converting

We avoid flooding your prospects with communication, instead selectively sending the most relevant information and products at the right time. With effective nurturing, we guarantee more qualified leads and greater customer LTV from the conversions we drive from these accounts.

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 7

We help our clients close deals

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 100

Ryan Philemon

Director of Marketing in Provi

We hired Upsail team to help us source leads for our industry. The leads generated were always high quality contacts, with virtually no bounce rates and they are always open to adjusting strategies at the last minute. I've been working with Yaro and his team for over a year and they are still my go-to for projects like these!

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 102

Will Sloane

Head of Growth in Prohibition Partners

Yaro and his team offer an incredibly valuable service to our business. Yaro is extremely responsive, and work is always delivered promptly and to the highest standard possible.

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 64

Jolien Demeyer

Marketing Director in CHD Expert

Fast, to the point and great overview of leads to tackle, on top of that, very responsive (regardless timezones). I worked with Upsail over 3 years. They are sharp, process oriented, and delivered results in both the quantity of leads they provided me as we well as quality. When needed, they always responded in a timely manner and provided sound advice. I would recommend their service. Great job!

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 52

Alessandra Johnson

VP of Sales GlassView

Yaro & the Upsail team have been a pleasure to work with. From the start, they were eager to learn our business and identify our target market to help compliment our sales outreach efforts - acting as an extension of our team. They have helped us identify thousands of qualified leads and secure new business through their diligent research and data-driven outreach. I would highly recommend the Upsail team to amplify and sustain the growth of your sales efforts.

prev next
B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 8

Results Our Clients Report

Apart from usual requests like emails and phone numbers, we work with you to identify the sales intelligence which matters most and scour all corners of the internet to find it. Our researchers use 20+ tools and 100+ niche-specific sources to deliver leads with the following data points:

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 75

215 +

Loyal Customers

Our satisfied clients have been with us for over 3 years, and the best part is that 90% of them are still coming back!

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 154

25,000 +

Appointments Scheduled

We have more than 25,000 appointments delivered for our clients over the course of 3 years. We do this across multiple industries and are continuing to grow with every project!

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 108

93%

Appointment Show Rate

Buyer Intent based prospecting ensures lowest no-show rate for our customers. Should you ever have a no-show, we will replace this opportunity in 24 hours!

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 67

86%

Lead Qualification Rate

We ensure your team works only on high-quality opportunities that have the highest chance to convert!

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 54

10:1 ROI

$10 return per dollar invested across 25 industries. Sales is a numbers game, and our customers LOVE closing deals.

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 166

35%

CAC Reduction

The reported average acquisition cost as a result of our efforts is 35-75% lower than it would have been otherwise.

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 11

Upsail As Part of Your ABM Strategy

With years of experience working with some of the biggest brands in the world, we know how to get results. Here are some of the reasons companies everywhere choose to work with us for their ABM campaigns:

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 194

Multi-Dimensional Approach To Your ABM Campaign

We believe that effective account-based marketing requires a combination of creativity, analysis and adaptation to changing conditions. We bring all three of these elements to each campaign we create, making us extremely well-suited to addressing the specific needs of your business.

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 200

We’re Obsessed With Results

We believe that the best way to measure and improve our work is through regular, clear and concise reporting. This allows us to track our progress, identify areas for improvement, and make necessary adjustments accordingly. Our clients always receive comprehensive monthly reports that detail all aspects of their account-based marketing campaign – from traffic growth to lead conversion rates.

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 139

Unmatched Resources & Experience

When it comes to account-based marketing, there is no one better than our team at Upsail. We have years of experience working with some of the largest brands in the world, and we know exactly how to craft a successful campaign. We use cutting-edge technology and data-driven insights to create highly effective campaigns. Finally, our campaigns are backed by a team of experts who are always available to maximize your marketing investment.

Hire Upsail Today To Help You Build a Scalable Lead Generation Engine With ABM!

What is account based B2B marketing?

Account Based B2B Marketing is a type of strategy that performs personalized communication in the marketing department with the most active and eligible customers. The purpose of the strategy is to determine the key priorities of the customer with reference to data from the sales department.

Experts in marketing and management development argue that ABM is more effective because it works personally with each client, in contrast to the outdated strategy which focuses on the total mass and selects a common priority for all.

Account Based B2B Marketing helps to bring a potential customer to buy a service or product by combining marketing and sales.

What is ABM meaning marketing?

The strategy is popular among ABM agencies and therefore, many agencies highlight the following benefits:

  • Personalization. The entire strategy is based on personalization rather than a general priority. By emphasizing personalization, the content will match the business needs of the lead as closely as possible and there is a greater chance that he will become your client.
  • Profitability. Many believe that the strategy because it is more personalized, its implementation will cost more than traditional marketing. But in fact it is not so: ABM reduces up to 50% of time wasted on potential customers who are not interested in your product or service and will never buy it.
  • Fast sales. When using ABM techniques, companies reduce the sales cycle. Salespeople and marketers focus exclusively on those customers who are more likely to generate revenue.

ABM promotion steps for ABM agency

When working with customers, ABM agencies follow the following promotion steps:

Step 1. Determine who your key customers are

This will make it easier for you to set strategic goals, and study the customer journey, the average purchase check and the duration of the sales cycle. It's also important to determine how purchase decisions are made at each company.

Step 2: Compose a personalized marketing message

Once you've researched who your customers are, generate content for them and develop a unique selling proposition (USP).

Step 3: Find the best communication channels

Each key customer will respond differently to your marketing messages, depending on the communication channels you choose.

In this step, you need to determine which channel is best suited to communicate with your target audience in your chosen area. This can be email, social media, events, or something else.

Step 4: Run the campaigns

Send the generated marketing message through your chosen channels. The sales team must be also involved in the development of these targeted campaigns. Salespeople must be prepared to handle incoming leads and responses correctly.

Step 5: Analyze the results of ABM campaigns and work on mistakes

ABMs are easier to optimize because you are dealing with a small number of leads that have much more potential value than leads in traditional marketing.

After analyzing your first AVM campaigns, determine if the right communication channels were chosen, if the marketing message worked, and how you can reduce your closing time.

Examples of promotion from an account based marketing agency

ABM marketing meaning manifests itself through specific examples of how to apply the strategy. The types of communications include the following:

  • Events and webinars. They provide an opportunity to get to know your potential key customers better,and identify their needs and "pains".
  • Email marketing. Customer emails are often just flooded with one-size-fits-all mailings from brands. Therefore, personalized offers are just what you need to attract a customer.
  • Web personalization. ABM campaigns are not limited to search engine marketing (SEM) and inbound marketing. Once visitors get to the site, it's personalized for each potential key customer.

Account based marketing agency UpSail

UpSail agency is an opportunity to put your product or service in experienced hands. The company enables businesses to make 10 times more sales and increase the number of potential customers by using only effective account based B2B marketing strategies. The company will make your unique list of potential clients.

To order any kind of service call or write an e-mail and ask for the best services in the field of sales promotion and leads retrieval.

More

Our services

B2B Account Based Marketing We help B2B companies identify, reach and engage their high-value accounts using a clear targeting strategy to generate qualified leads at scale. picture 9

Contacts

Write to us