B2B Marketing

Say goodbye to unpredictable sales results. We help you manage your B2B marketing so your sales team can spend more time selling and less time prospecting.

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B2B Marketing Say goodbye to unpredictable sales results. We help you manage your B2B marketing so your sales team can spend more time selling and less time prospecting. picture 1

Tap into our long experience and foolproof B2B lead generation systems for consistent, predictable growth.

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Lead Generation & Management

At Upsail, we understand that there are leads, and then there are great leads. Before setting up a lead generation system for your business, we first seek to understand your ideal customer profile. This allows us to develop customized B2B marketing solutions that address the specific needs and wants of your target market. Our team is experienced in identifying the most effective ways to reach and nurture potential customers, so you can focus only on serving them and growing your business.

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Marketing Automation

Automation is all about making your B2B marketing efforts more efficient and effective. We specialize in automating your marketing conversations to complement and support your sales team’s efforts to turn qualified leads into customers. Our team of experts will handle everything for you including setting up systems for email nurturing, dynamic lead scoring and automated follow ups. The goal is to ensure that all of your qualified leads are dealt with in an effective and timely manner.

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Here’s How We Set Your B2B Marketing Strategy Up For Success

At Upsail, our business is to ensure that you close deals with only the right people. We help with prospecting, cold emailing, social media conversations and everything else in between. Here’s how our process works:

Building Your Prospects List

The first step to developing your B2B marketing plan is to identify the right leads who perfectly match your ICP. Our data mining experts dig in to identify who is buying what, where and when to create potent marketing campaigns that reach your target market.

Start Outreach Campaign

Our team tailors a message that speaks directly to the needs and concerns of your target customers. We then roll out a well-oiled outreach campaign designed to reach as many decision-makers as possible and collect crucial information so you can close more deals.

Setting Appointments

If the appointment is for a meeting, our SDR will call and confirm it with the customer. If it’s an email consultation, then the SDR will send an email reminder the day before the meeting to confirm that the customer has read and understood the material.

Optimize Campaigns

We take a data-driven, scientific approach to run your B2B marketing campaign and drive conversions. Our team uses a combination of quantitative data like open rates and conversion rates as well as qualitative data like feedback from users to make improvements for future campaigns.

Get a tailor-made sample of leads for free!

We help our clients close deals

Ryan Philemon

Director of Marketing in Provi

We hired Upsail team to help us source leads for our industry. The leads generated were always high quality contacts, with virtually no bounce rates and they are always open to adjusting strategies at the last minute. I've been working with Yaro and his team for over a year and they are still my go-to for projects like these!

Will Sloane

Head of Growth in Prohibition Partners

Yaro and his team offer an incredibly valuable service to our business. Yaro is extremely responsive, and work is always delivered promptly and to the highest standard possible.

Jolien Demeyer

Marketing Director in CHD Expert

Fast, to the point and great overview of leads to tackle, on top of that, very responsive (regardless timezones). I worked with Upsail over 3 years. They are sharp, process oriented, and delivered results in both the quantity of leads they provided me as we well as quality. When needed, they always responded in a timely manner and provided sound advice. I would recommend their service. Great job!

Alessandra Johnson

VP of Sales GlassView

Yaro & the Upsail team have been a pleasure to work with. From the start, they were eager to learn our business and identify our target market to help compliment our sales outreach efforts - acting as an extension of our team. They have helped us identify thousands of qualified leads and secure new business through their diligent research and data-driven outreach. I would highly recommend the Upsail team to amplify and sustain the growth of your sales efforts.

Don’t Just Take Our Word For It

Here are some results our clients see

215 +

Loyal Customers

Our satisfied clients have been with us for over 3 years, and the best part is that 90% of them are still coming back!

25,000 +

Appointments Scheduled

We have more than 25,000 appointments delivered for our clients over the course of 3 years. We do this across multiple industries and are continuing to grow with every project!

93%

Appointment Show Rate

Buyer Intent based prospecting ensures lowest no-show rate for our customers. Should you ever have a no-show, we will replace this opportunity in 24 hours!

86%

Lead Qualification Rate

We ensure your team works only on high-quality opportunities that have the highest chance to convert!

10:1 ROI

$10 return per dollar invested across 25 industries. Sales is a numbers game, and our customers LOVE closing deal

35%

CAC Reduction

The reported average acquisition cost as a result of our efforts is 35-75% lower than it would have been otherwise.

Get customized pricing today!

We Have B2B Marketing Solutions For Businesses of Every Size & Budget

From startups to enterprises, our mission is simple - we help you get in front of your customers *faster*. We can ensure you build organic interest in your product or service by providing whatever your sales reps need to keep them focused only on selling. Closing and nurturing are vastly different skills, and our team of seasoned professionals can do the latter at a fraction of the cost of hiring internally. Thus, we have options for customers of every size and budget:

Startups

If you’re just getting started with your business, Upsail can help you get off the ground fast. We offer cost-effective B2B marketing solutions that will get your new business up and running quickly.

Small and Medium-Sized Businesses (SMBs)

At Upsail, we understand how important it is for SMBs to attract the attention of their ideal customers. We have years of experience in B2B marketing and are experts in using effective strategies to achieve sustainable results. We help you identify and target your model customer and create a marketing plan that will draw them into the pipeline.

Enterprises

We understand the importance of staying ahead of the competition and therefore work tirelessly to keep your sales pipeline full at all times. We’re also keen about nurturing and converting your best customers into advocates, helping you maintain a strong leading position on the market.

Book a FREE 30-Min Consultation With a B2B Expert

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What is b2b marketing?

B2B marketing is a type of process through which there is a direct interaction of business with other businesses and as a result, there is a sale of a product or service of one company to another.

The purpose of b2b marketing strategy is to enable the interaction of different types of businesses for one priority.

Business marketing services are used by those companies that are involved in manufacturing steel, chipboard, plastic, fabric, glass and provide a range of different services such as search engine optimization and project management.

It may seem that b2bmarketing only works in a narrow sector and not many business agencies can use it, but this is not entirely true. B2B marketing strategy covers a wide range of services on the market.

As an example IBM, a company based in America that develops software, is considered to be one of the largest suppliers of hardware and provides consulting services. Analyzing their sales purchases, we can say that the company spends more than 60 million dollars a day on goods or services needed to support their business.

This example shows how important it is to use marketing agency services to support your business.

After all, it is important to maintain the business at any level of its development and replenish the customer base to remain a sought-after business in the market providing services.

Strategies that b2b companies use

Marketing in b2b uses the most common and effective methods to promote the company and its activities. Among the marketing methods there are the following most popular:

SMS
Email
Web Push
SMM
Messenger
Content

SMS marketing

Statistics from experts in marketing and management show that SMS marketing is one of the most effective b2b service. A response rate of 98% is a strong argument for this b2b marketing strategy.

Thanks to this type of marketing your target audience will be informed about your discounts, promotional offers, bonuses and novelties that take place in the company.

Email marketing

This kind of marketing to b2b helps you keep in touch with potential customers and partners and keep them informed of new company developments. B2B marketing agencies and their professionals are 93% using this b2b service to establish new business relationships with other companies.

The goal of the strategy is to nurture leads and maintain engagement for the target audience.

Sending messages is an old method of promotion, which over the years has not lost its popularity and low-cost.

Web Push marketing

B2B services Web Push messages have a high click-through rate, which is considered in-demand in setting up company leads. The key thing to keep in mind is the fact that the messages must be personalized and sent at the right time.

You can only send such messages with the permission of the potential customer, so you prepare a subscription form in advance and set conditions for its display.

The messages should not look like CEO text or an Email newsletter. Web Bush is a short information with clear text that will motivate to go to the company website and learn more about its product. The information should be useful to your target audience, so research your target audience as clearly as possible before using this service.

Web Push messages allow you to inform your customers about new developments and product updates.

SMM

In b2b marketing agencies, this is the most popular type of strategy. According to statistics, more than 70% of potential clients use social networks to order the desired service or product. With the help of the tool it is possible to increase the number of potential clients and establish business relations with other companies and bloggers.

Using social media helps build a positive company image through your ongoing activity. Posts, stories, displays of your employees' success all help you get closer to the customer.

Social media is a worldwide engine that helps you reach the right audience and take your business to the next level.

Messenger marketing.

B2B messenger message marketing is gaining popularity every day. Statistics show message open rates as high as 80% and click-through rates as high as 20%. To begin with, you can choose Facebook messenger, because it is one of the most popular messengers in the world. It provides all the features to create an effective campaign.

Content marketing

Content marketing is a b2b marketing strategy, which allows you to learn about a company's new products not from messages or newsletters, but from articles. This can be a business blog with useful articles, which reveal the essence of the company and its activities.

Articles is an important point in the development of business, because it allows a person to learn more about the company, its activities and in principle to learn something new in this area. Articles develop and help the client to decide whether he needs this product or not.

B2B marketing agency UpSail

If you want to increase your profits and sales, as well as enlarge your client base, b2b company UpSail will help you to become the most sought-after company. The company not only picks up potential clients for you, but also increases the profitability of your business by 10 times. To order the service, call the number below or write to the email address. The company works 24 by 7 and is always ready to help you with your needs.