Sometimes all it takes to spark interest is to be a human.
Think of it - c-suite execs got really used to average sales emails from 100s of SDRs all over the world.
I was recently prospecting into a company that, if deal landed would shape how we operate as a company. The opportunity was big.
But I had one obstacle. The VP of Sales I needed to get appointment with was on his paternity leave, making it really impossible to break through the noice of nice "congrats" emails flooding his inbox.
Check out our recent article on how to create a perfect subject line.
He was really happy young father, and as a father of 3 pals I know what it takes to at least take a quick nap.
I reached out to him with the next email:
Congrats on the daughter! I'm sure (I used name of his daughter he shared in LinkedIn post) will enjoy this beautiful world.
I wanted to send you a cold email first, but I know what it takes to be a young father, so I won't distract you with my lame pitch.
PS. should X sales team ever consider empowering outbound campaigns with buyer-intent data - I'm here to help.
Of course I received an OOO.
But 2 weeks after I got a reply from this guy with his personal booking link and couple smiles :-)
Happy prospecting and be amazing!
Check out our article on 8 horrible subject lines you should avoid at all costs.
P.S. If you want to empower your email campaigns with buyer-intern lead generation book a call.