Cold email

We run tailored cold email campaigns that catch the attention of your potential clients to generate high-quality meetings with them.

Cold email We run tailored cold email campaigns that catch the attention of your potential clients to generate high-quality meetings with them. picture 1

We specialize in connecting the right people to your services or products.

Personalized Messages

The main reason cold email gets such a bad rap is because for a long time, marketers would broadcast one email to thousands of people hoping a few would bite their offer. We do things differently at Upsail. Our team of lead generation experts craft bespoke emails for every campaign with one goal in mind – to initiate conversations and book you high-quality appointments. This incredible open, click-through and conversion rates that we get for our clients are proof that personalized messaging works!

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Cold email We run tailored cold email campaigns that catch the attention of your potential clients to generate high-quality meetings with them. picture 2
Cold email We run tailored cold email campaigns that catch the attention of your potential clients to generate high-quality meetings with them. picture 3

A/B Testing

As with all other lead generation methods, testing is a core part of any cold email campaign we run here at Upsail. Without it, we would never know which subject, first line format or greeting works best for your specific market. How we approach this is by splitting up your contacts into smaller groups, building testing values for various variables and carefully monitoring open rates, click-through rates and conversions. Whatever works best, we maximize on it to book you meetings with your dream clients at scale.

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Cold email We run tailored cold email campaigns that catch the attention of your potential clients to generate high-quality meetings with them. picture 4

Scale Up Your Leads With a Surefire Cold Email Process

Our lead generation specialists know how to write engaging cold email copy, when to start and stop campaigns, all while complying with the current legal issues that govern email. Here’s how our process goes:

01

Set Up Email Domains

We set up 2-3 new domains to use for purposes of cold emailing and configure key settings such as their DKIMs and SPFs. We then ‘warm them up’ to improve deliverability and avoid your messages landing in the dreaded spam folder.

02

Build and Clean Up Contacts

For contact list building, our team of researchers performs custom research, pulling data from all major databases to find the most accurate emails of your target prospects. They then validate each of those contacts to ensure low bounce rates.

03

Inbox Management

Depending on your industry, budget or preferences, we build an email sequence with up to 10 follow-up emails spread across 90 days or more. Our team then stays on standby to respond to any objections from prospects and coordinate sales meetings for your sales reps.

04

Optimize and Repeat

Where necessary, we adjust the email copy and any other key variables to improve your campaign results. All this is based on findings from our A/B split tests which show our team what’s working and what’s not.

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We help our clients close deals

Cold email We run tailored cold email campaigns that catch the attention of your potential clients to generate high-quality meetings with them. picture 137

Ryan Philemon

Director of Marketing in Provi

We hired Upsail team to help us source leads for our industry. The leads generated were always high quality contacts, with virtually no bounce rates and they are always open to adjusting strategies at the last minute. I've been working with Yaro and his team for over a year and they are still my go-to for projects like these!

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Will Sloane

Head of Growth in Prohibition Partners

Yaro and his team offer an incredibly valuable service to our business. Yaro is extremely responsive, and work is always delivered promptly and to the highest standard possible.

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Jolien Demeyer

Marketing Director in CHD Expert

Fast, to the point and great overview of leads to tackle, on top of that, very responsive (regardless timezones). I worked with Upsail over 3 years. They are sharp, process oriented, and delivered results in both the quantity of leads they provided me as we well as quality. When needed, they always responded in a timely manner and provided sound advice. I would recommend their service. Great job!

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Alessandra Johnson

VP of Sales GlassView

Yaro & the Upsail team have been a pleasure to work with. From the start, they were eager to learn our business and identify our target market to help compliment our sales outreach efforts - acting as an extension of our team. They have helped us identify thousands of qualified leads and secure new business through their diligent research and data-driven outreach. I would highly recommend the Upsail team to amplify and sustain the growth of your sales efforts.

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Cold email We run tailored cold email campaigns that catch the attention of your potential clients to generate high-quality meetings with them. picture 8

Results Our Cold Email Clients Report

Apart from usual requests like emails and phone numbers, we work with you to identify the sales intelligence which matters most and scour all corners of the internet to find it. Our researchers use 20+ tools and 100+ niche-specific sources to deliver leads with the following data points:

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215 +

Loyal Customers

Our satisfied clients have been with us for over 3 years, and the best part is that 90% of them are still coming back!

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25,000 +

Appointments Scheduled

We have more than 25,000 appointments delivered for our clients over the course of 3 years. We do this across multiple industries and are continuing to grow with every project!

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93%

Appointment Show Rate

Buyer Intent based prospecting ensures lowest no-show rate for our customers. Should you ever have a no-show, we will replace this opportunity in 24 hours!

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86%

Lead Qualification Rate

We ensure your team works only on high-quality opportunities that have the highest chance to convert!

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10:1 ROI

$10 return per dollar invested across 25 industries. Sales is a numbers game, and our customers LOVE closing deals.

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35%

CAC Reduction

The reported average acquisition cost as a result of our efforts is 35-75% lower than it would have been otherwise.

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Why Hire Upsail For B2B Cold Email Lead Generation?

At Upsail, we take a customer-first approach and think of you as our partner in success. Here’s why 200+ companies trust us with their cold email campaigns:

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Unmatched experience with cold emailing

When it comes to cold emailing, few companies know as much as we do. We’ve mastered the best practices of cold email marketing through years of trial and error, and grown it to a level where it’s now second nature to us. Tap into this experience and knowledge and watch your marketing results skyrocket!

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We invest in great tools, so you don’t have to

Efficient cold email tools can be pretty costly, but that should be the least of your worries when you hire Upsail. We invest thousands of dollars in software every month to help us access best-in-class databases, send your cold emails glitch-free and gather accurate reports.

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Our results speak for themselves

Numbers don’t lie. Over the past four years, we’ve worked with 200+ clients and booked 25,000+ meetings using cold email. On average, we offer a 10:1 ROI, meaning for every dollar you invest in our services, you’ll get at least $10 in return! Because we get results, most of our business comes from return customers and referrals.

Drive More Revenue For Your B2B Company With Cold Email!

Just tell me what a cold email is

A cold email is an email sent to a prospective account or a generally unknown account, and it's quite possible that those people do not yet know about an agency and its program type product, or offer. These letters are mailed to people who might be prospective clients and interested in our product.

The goal of cold email marketing is to establish contact with the potential client and move the product of the business through the funnel of sales.

Cold email marketing needs to be used in high volume at a time so that you are able to reach out to more potential leads and assist more folks in getting the information about both your campaign and the actual product you produce.

Cold email solutions

Cold sales email is utilized for upstream sales. In the modern world, cold email is a means to start a discussion and get insights. The message is being sent to a person who has perhaps actually never been told about the company's service or product, or only knows very limited knowledge about the company's business. These could also be referred to as "cold links."

It represents a progressive process of introducing the user to the firm and the consumer, which is slow, but fast.

Cold email marketing: main goals and objectives

Cold email marketing is designed to get a possible public to like a company's own product or offerings. You should target a more likely audience who will be interested and take action with your company's product.

What's essential is to divide up what your target market is: programmers, CEOs, veeps, etc. The goal of dividing up your target demographic is to understand your prospective buyers better and properly generate cold leads.

The importance of cold emails

Cold calls and cold emails are 2 distinct types of marketing. Cold emails involve a much shorter wait time for a response from a possible customer. The emails are written specifically for the audience you are targeting.

Why cold emails are useful:

  • Networking. A prosperous company recognizes the value of networking with clients. Cold letters are a means to make contact with people. Similar to a personal meeting, you might include a short summary of the business, and what it does and offer in the letter. If the receiver evaluates your letter, then expect a reply from them.
  • Scale up. You have the option of zooming in or out on the number of emails you are sending. You have the option of having emails sent to a wide range of prospects and keeping tabs on their response. Sending cold emails helps you reach above 1,000 potential users per day. But you can't always reach such an impact, so you have to trust this activity with an expert.
  • Lead generation. Cold emailing is one method of generating leads. You get in contact with buyers and begin to work on converting them into high-value customers. The primary advantage of cold mailings is their targeting. You have the ability to address your prospective audience and educate them on your company's branded product or in-house service.

How to write a cold email: examples

To write a good-looking cold email, follow 4 simple steps.

Step 1: Focus on subject lines.

This is the primary factor that will dictate if the recipient will actually open the e-mail or not. The topic of the message is the initial starting point for reaching out to potential audiences. Pay particular attention to this move.

Cold email examples

What email would you dare to open first?

"Free product demo."

"Steve, there's a product demo waiting for you."

The former example seems like a typical promotional email, whereas the latter instance hooks up and directly engages a receiver to interact directly with that email and the business.

Step 2: Concrete appeals to the prospective body.

When you personally address the intended recipient in the email by referring to his or her name or surname, it will trigger pleasant sentiments in the recipient, and the individual will sense that the company wants to do business with you in particular.

Examples of cold emails

Steve disdains communicating with people who address him as "Hi, bro," rather than "Hi, Steve."

It's essential to work on the right form of communication with a customer and pay close attention to it.

Step 3: The letter should be short.

It is very essential that the Body of the letter not be overly long, because it's imperative for the customer to get nothing but quick and brief information.

The cold letter body could be separated into three parts:

  • An opening greeting with the prospective client.
  • A prompt showing of purpose and a transition to action.
  • Thanks for your time and contact info for the company.

Marketing and SMM experts' research indicates that a cold letter should be no more than 2-5 proposals in length or no more than 200 space-separated characters.

Step 4: Signature to the letter

It's important to include more information about the company and what it does in the signature to the letter. A properly drafted signature will reduce the size of the email body and allow the customer to focus on the more important information.

Cold email from Upsail

The UpSail agency can help you get the body of the email right and send it out to the right potential customers. By integrating with the best email enrichment tools, the agency automatically finds your potential client's address.

To order this and other types of services, contact us at the phone number listed or email us.

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