Marketing for B2B Startups

We help B2B startups connect with more prospects and convert more leads using a well-structured marketing plan.

Marketing for B2B Startups We help B2B startups connect with more prospects and convert more leads using a well-structured marketing plan. picture 1

Tap into our time-tested outbound strategy that allows your startup to focus its limited resources on the most impactful marketing activities.

Lead Generation

When you're ready to take your business to the next level, we're here to help. Our outbound marketing strategy can help you generate qualified leads and connections with top prospects on autopilot, no matter what your industry is. We'll work with you to design a funnel that fits your specific needs and goals. Our go-to lead generation strategies, with which we’ve booked 25k+ appointments for our clients, are cold email and LinkedIn outreach.

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Marketing for B2B Startups We help B2B startups connect with more prospects and convert more leads using a well-structured marketing plan. picture 2
Marketing for B2B Startups We help B2B startups connect with more prospects and convert more leads using a well-structured marketing plan. picture 3

Pipeline Management

We help our clients track their opportunities throughout the sales cycle and ensure that they are following up with every interested lead. We provide tools and resources to help them stay organized and efficient. We also offer training on best practices for opportunity management so that they can continue to run their businesses effectively on their own.

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Marketing for B2B Startups We help B2B startups connect with more prospects and convert more leads using a well-structured marketing plan. picture 4

Fast-Track Your New Business With Our 3-Step Process

We help you identify your startup’s ideal customers, craft compelling messages that resonate with them, and develop targeted marketing campaigns that reach the right people at the right time. Here’s how our startup marketing process works:

01

Assess your current marketing setup

We begin by auditing your current marketing program and making recommendations for improvements. This may involve things like creating more targeted content or developing a social media campaign.

02

Build a data-driven marketing program

We then help you build a modern, data-driven marketing program that is aligned with your sales goals. This includes developing a clear value proposition, creating engaging web resources, and setting up marketing automation.

03

Generate & nurture qualified leads

We work with you to create targeted lead generation campaigns. These may involve services like conducting webinars, sending cold emails or offering free trials of your product. We also set up lead nurturing processes to cultivate relationships and close more deals down the road.

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We help our clients close deals

Marketing for B2B Startups We help B2B startups connect with more prospects and convert more leads using a well-structured marketing plan. picture 134

Ryan Philemon

Director of Marketing in Provi

We hired Upsail team to help us source leads for our industry. The leads generated were always high quality contacts, with virtually no bounce rates and they are always open to adjusting strategies at the last minute. I've been working with Yaro and his team for over a year and they are still my go-to for projects like these!

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Will Sloane

Head of Growth in Prohibition Partners

Yaro and his team offer an incredibly valuable service to our business. Yaro is extremely responsive, and work is always delivered promptly and to the highest standard possible.

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Jolien Demeyer

Marketing Director in CHD Expert

Fast, to the point and great overview of leads to tackle, on top of that, very responsive (regardless timezones). I worked with Upsail over 3 years. They are sharp, process oriented, and delivered results in both the quantity of leads they provided me as we well as quality. When needed, they always responded in a timely manner and provided sound advice. I would recommend their service. Great job!

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Alessandra Johnson

VP of Sales GlassView

Yaro & the Upsail team have been a pleasure to work with. From the start, they were eager to learn our business and identify our target market to help compliment our sales outreach efforts - acting as an extension of our team. They have helped us identify thousands of qualified leads and secure new business through their diligent research and data-driven outreach. I would highly recommend the Upsail team to amplify and sustain the growth of your sales efforts.

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Marketing for B2B Startups We help B2B startups connect with more prospects and convert more leads using a well-structured marketing plan. picture 8

See How Businesses Grow With Us

Apart from usual requests like emails and phone numbers, we work with you to identify the sales intelligence which matters most and scour all corners of the internet to find it. Our researchers use 20+ tools and 100+ niche-specific sources to deliver leads with the following data points:

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215 +

Loyal Customers

Our satisfied clients have been with us for over 3 years, and the best part is that 90% of them are still coming back!

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25,000 +

Appointments Scheduled

We have more than 25,000 appointments delivered for our clients over the course of 3 years. We do this across multiple industries and are continuing to grow with every project!

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93%

Appointment Show Rate

Buyer Intent based prospecting ensures lowest no-show rate for our customers. Should you ever have a no-show, we will replace this opportunity in 24 hours!

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86%

Lead Qualification Rate

We ensure your team works only on high-quality opportunities that have the highest chance to convert!

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10:1 ROI

$10 return per dollar invested across 25 industries. Sales is a numbers game, and our customers LOVE closing deals.

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35%

CAC Reduction

The reported average acquisition cost as a result of our efforts is 35-75% lower than it would have been otherwise.

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What Sets Upsail’s Marketing Services For B2B Startups Apart?

Our team boasts a wealth of experience in the startup space and understands the unique challenges young companies face. We work closely with you to develop personalized marketing plans that align with your startup’s specific goals. Here’s why you should hire us:

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Focus on strategy

At Upsail, we consider strategy the #1 shortcut to B2B marketing success. This is why we’re so keen to understand your business goals and market opportunity before we develop a comprehensive marketing plan. This allows us to be more efficient with your budget and generate the best possible results.

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Data-driven marketing campaigns

We believe that the foundation of any good marketing strategy is research and data. Without these, you’re just guessing. We start by getting to know your business, your products, and your customers. Then we develop targeted marketing strategies that are based on real numbers and analytics.

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We're a creative lot

Coming up with big, innovative marketing ideas is what we do best. The Upsail team comprises experienced professionals who are constantly generating new ideas to keep your campaigns fresh. But we're not just a bunch of creatives. We also rely heavily on data and insights to inform our decisions and ensure that your marketing campaigns are as effective as possible.

It’s Time to Level up Your Marketing!

Marketing for B2B Startups

In whatever area, though, content marketer marketing is essential for a startup. It is the finest way to present itself as an established voice in your field and to demonstrate that a viable asset to possible leads or customers is what you are. Many businesses spend a great deal of their time and dollars on the usual methods of face-to-face direct marketing, like cold calls and postal mailings. While those techniques can prove useful as just one part of a larger piece of content strategy, they're less impactful on their own than the same investment in content.

Startup marketing: goals

  • If in fact you are acquainted with the total content marketer, surely you will know what your preferred end states look and feel like:
  • A weblog produces the bulk of your search engine traffic to drive your site, as does a substantial percentage of sales.
  • Uploadable Resources and Webinars, which replenish your email marketing list with new contacts on a monthly basis.
  • Online videos, subreddits, and podcasts give your brand visibility on feeds outside of just your website.

Digital marketing startups: elements of publishing

B2B entrepreneurs don't have any content libraries to draw on. They lack the time and assets to work by trial and error. So it is worth focusing your original publishing endeavors on the following elements to get results in a matter of months, not years.

  1. Alternative blog posts

Some of the most credible sources of insight for a company are those stories built from the phrase "alternatives to [competitor's name]." Those articles typically attract visitors with very high purchasing intentions. These visitors are frequently positive about a competing solution. However, some things keep those visitors from buying-perhaps high pricing or a missing feature they need-and they seek out buying options somewhere else.

The trick with alternate Content is to be as fair as possible and steer clear of too negative content. If your article is clearly set against one of your main rivals, you will look undeserving of credibility.

  1. Time-saving templates

All of us want to take shortcuts to effectiveness. Templates can help us do that, and that's why templates have become such a hot format in the content marketing industry.

If a firm caters to B2B Sales and Marketing people who use email to communicate with their accounts. Then it can be successful by publishing content based on cold customer templates for emails, welcoming templates for new clients, buy thank-you notes templates, and so on. Duplicating and inserting one of the templates from the experts is generally more likely to be effective than trying and creating something from the ground up.

Patterned content is a good way to connect with your brand experience and utility.  They will look for your brand whenever they want a solution you offer.

  1. Idea leadership to get to the top

It's not what you are offering that matters in a congested marketplace. Everyone is offering a different side of the same thing. The important thing is what your beliefs are.

Idea leadership means any content in which members of your teams share their original ideas or views related to your field. Many families try to use this type of content, but most of it disappears into thin air. What's the cause? It's about ideas that aren't sophisticated enough for the readers to remember.

When you provide a philosophical point of view that causes your target buyers to rethink, it shows that you're looking at their problems in a whole different way.

Marketing for startups: important steps

The key to success in any biz lies in understanding the customer. In the case of the B2B segment, you need to:

  • Identify the company's profile. What it does, how many employees it employs, what its annual turnover and profits are, how much money it spends on introducing new products, who in the company is responsible for it, how investment costs are reconciled, and so on.
  • Perceive who the decision maker is. What needs does this person currently have in the course of his work activities? What does his motivation depend on? How will he benefit from implementing the product? What risks might stop him or her from implementing? How quickly does he or she make the decision and is there anyone else in the company who can influence the decision-making process?
  • Integrate who is a stakeholder. A stakeholder is a person who has an interest in the introduction of a product. These people can both become your guides within the company and help you with the sale, and they can also get in the way if it is not to their benefit and creates additional difficulties. You should know everything about them that you know about the decision maker.

Startup marketing company Upsail

Upsail is an agency that will help you in staging a plan for your company's content marketing. With competent content marketing, your company will stand out as a leader in the industry and your sales will increase significantly. To apply, contact us at the listed contact information.

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Our services

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Contacts

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