Outbound Marketing

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We specialize in connecting the right people to your services or products.

Data enrichment

We enrich your exisiting contact lists and research missing data points to help you target new and existing customers more accurately. We start by validating the contact list you already have, and append missing or incomplete information to enhance your records with any data attributes you require.

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Buyer-intent triggers

Our goal is to connect your sales team with people who are most-likely to buy your solution. We take advantage of intent-based searches and social media triggers when prospects are active in their buyer journey.

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Acquire buyer-intent leads and scale your sales pipeline in 3 easy steps

With Upsail, you’re not just hiring a lead researсher - you’re getting a dedicated team of industry professionals working on your campaign at a fraction of the cost of hiring internally. Here's how it works:

01

ICP

You provide our team with your ideal customer profile (ICP). We analyze your requirements and work with you to add additional data points to your buyer profile and outline the desired results of your campaign.

02

Hand-curated research

Our researchers start creating your first lead list which you will receive within the first 24 hours of working with us. We adjust the campaign based on your feedback to maximize your results.

03

Closed-loop Feedback

You receive fresh leads weekly or at your preferred frequency. You always have full control over your campaign, enabling you to review and make adjustments as we go.

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We help our clients close deals

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Ryan Philemon

Director of Marketing in Provi

We hired Upsail team to help us source leads for our industry. The leads generated were always high quality contacts, with virtually no bounce rates and they are always open to adjusting strategies at the last minute. I've been working with Yaro and his team for over a year and they are still my go-to for projects like these!

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Will Sloane

Head of Growth in Prohibition Partners

Yaro and his team offer an incredibly valuable service to our business. Yaro is extremely responsive, and work is always delivered promptly and to the highest standard possible.

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Jolien Demeyer

Marketing Director in CHD Expert

Fast, to the point and great overview of leads to tackle, on top of that, very responsive (regardless timezones). I worked with Upsail over 3 years. They are sharp, process oriented, and delivered results in both the quantity of leads they provided me as we well as quality. When needed, they always responded in a timely manner and provided sound advice. I would recommend their service. Great job!

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Alessandra Johnson

VP of Sales GlassView

Yaro & the Upsail team have been a pleasure to work with. From the start, they were eager to learn our business and identify our target market to help compliment our sales outreach efforts - acting as an extension of our team. They have helped us identify thousands of qualified leads and secure new business through their diligent research and data-driven outreach. I would highly recommend the Upsail team to amplify and sustain the growth of your sales efforts.

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We gather any type of data you need

Apart from usual requests like emails and phone numbers, we work with you to identify the sales intelligence which matters most and scour all corners of the internet to find it. Our researchers use 20+ tools and 100+ niche-specific sources to deliver leads with the following data points:

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215 +

Loyal Customers

Our satisfied clients have been with us for over 3 years, and the best part is that 90% of them are still coming back!

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25,000 +

Appointments Scheduled

We have more than 25,000 appointments delivered for our clients over the course of 3 years. We do this across multiple industries and are continuing to grow with every project!

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93%

Appointment Show Rate

Buyer Intent based prospecting ensures lowest no-show rate for our customers. Should you ever have a no-show, we will replace this opportunity in 24 hours!

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86%

Lead Qualification Rate

We ensure your team works only on high-quality opportunities that have the highest chance to convert!

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10:1 ROI

$10 return per dollar invested across 25 industries. Sales is a numbers game, and our customers LOVE closing deals.

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35%

CAC Reduction

The reported average acquisition cost as a result of our efforts is 35-75% lower than it would have been otherwise.

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"Is this right for me?"

From startups to enterprises, our mission is simple - we help you get in front of your customers *faster*. We can ensure you build organic interest in your product or service by providing whatever your sales reps need to keep them focused only on selling. Closing and nurturing are vastly different skills, and our team of seasoned professionals can do the latter at a fraction of the cost of hiring internally. Thus, we have options for customers of every size and budget:

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Startups

You are a one-man show. You want to establish a more effecient sales process but don't have the internal resources or personal time to micromanage everything. Our seasoned team will build and execute your outbound strategy while providing you with insights about the best tools, methodologies, and practices to implement specifically for your business.

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Middle-sized companies

Being a successful entrepreneur means managing a massive to-do list. By letting us take care of your top-of-the-funnel and grow your sales pipeline, you can free up time to focus on the rest of your business. The Appointment Setting program will help you generate new outbound opportunities, receive more inbound opportunities, grow and scale your business without ncreasing overhead.

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Enterprises

When you launch a new product or test a new market, Upsail offers a full-cycle pre-sales program to analyze the potential and establish your presence. We will take care of your list building, anti-spam and ppointment setting to create initial traction while you simply send contracts and pick up checks. We utilize and pay for more than 20 innovative outreach tools and over a 100 lead generation resources, so you don't have to waste a dime or train your sales teams internally.

Begin your outbound journey with Upsail today!

Outbound marketing

Advertising on television and in newspapers, on external advertising media, and through cold calls is a traditional option. Outbound marketing uses it. And even though Internet marketing is on the rise, the classics still work. Especially with the older generation.

Outbound marketing: definition

Outbound marketing is classic advertising, the traditional promotion of a business and its products.

Completely the opposite of inbound marketing, which uses innovative online promotion.

Outbound marketing is television advertising, handouts, radio ads, mailings, newspaper ads, and outdoor advertising.

The essence of outbound marketing is to spread ads as widely as possible to the audience through one or more methods of promotion.

Outbound marketing: effectiveness

Consider situations in which outbound marketing will be effective:

  • members of the target audience are in transportation on a particular route and see a billboard ad about an event being held;
  • a student waiting for that shuttle bus, and pays attention to a city light that had the same ad on it;
  • a customer in the supermarket heard an advertisement for the event on the radio.

Characteristics of outbound marketing

Among the most important characteristics of outbound marketing we find:

Only the company speaks in the communication: In other words, the consumer has no opportunity to express criteria, judgments, and opinions because he must confine himself to receiving the content of the advertising message.

It goes indiscriminately: Even if it reaches a large audience, it may not be effective because the people the message reached did not care. It's a big risk because you can invest a lot and get nothing in return.

It's product-oriented: The only message being conveyed is about the benefits and advantages of the product or brand being advertised.

Your ultimate goal is to sell: You are not interested in the consumer's needs, but in selling your products or promoting your brands.

You may lose credibility: Because the customer thinks the product or brand attributes are exaggerated, and may not believe the content is credible because he thinks the company can't speak ill of its own products.

It's traditional: Because it focuses only on selling, not on providing creative solutions and answers that address the customer's wants and needs.

The customer feels invaded: Because you are interrupted or distracted when unwanted or just unwanted messages of this type appear. This can be very uncomfortable for the user because it doesn't add value.

Outbound and inbound marketing: the main difference

Outbound marketing involves a strategy for spreading the word. Inbound is a strategy for attracting a target audience.

The key difference is that inbound allows you to attract customers not with another announcement of a 20% discount on all products, but with value to the customer. You increase loyalty to the company by trying to be as useful as possible to the target audience. Completely free of charge. How? Through content.

A few examples:

  • Selling men's clothing? - Create a blog and publish useful articles on men's styles.
  • Provide legal services? - Register a YouTube channel and teach your target audience how to stand up for their rights.
  • Teach dance? - Give short lessons on individual moves on your Instagram account.
  • Offer photo equipment for rent? - Teach potential customers how to properly handle equipment through an email newsletter.
  • Sell courses for preschoolers? - Post helpful tips on self-development for kids on Facebook.

There are literally dozens of options for all niches. Beginning to cooperate with you in this format, a person begins to trust you and subsequently becomes your client. And perhaps even a fan of the brand, who is ready to give money for any of your offers.

Outbound marketing Upsail

Upsail an agency that will happily provide a full range of services to grow your business. With advanced marketing techniques, a team of specialists will quickly solve your issues and promote your business. Contact us for a consultation at the specified contact information.

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Contacts

Write to us