Outbound Marketing

We help you build and execute a scalable outbound marketing strategy that generates more qualified leads and fills up your opportunity pipeline.

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Outbound Marketing We help you build and execute a scalable outbound marketing strategy that generates more qualified leads and fills up your opportunity pipeline. picture 1

We specialize in connecting the right people to your services or products.

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Appointment Setting

At Upsail, we are dedicated to providing the highest-quality outbound marketing services for our clients. With years of experience under our belts, we know exactly how to set up an omni-channel campaign that will result in highly converting appointments for you. We also keep a close eye on responses and stats to deliver results in the shortest time possible.

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Cold Email

Our team of email experts will help you create targeted mail campaigns that evoke the desired response, without wasting time or resources. We don’t believe in generic or over-the-top email campaigns – each one is designed to be uniquely effective for your company and your target market. We work tirelessly to get your message out there so you can focus on what matters most – making sales.

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Improve Lead Quality With Our 4-Step Outbound Process

Upsail takes a client-first approach and work collaboratively with you to develop an outbound marketing plan that best suits your specific needs. The following is our proven, 4-step process that has generated millions of dollars for our clients:

Prospecting

We use a variety of data sources including social media, industry publications, and company websites to identify the most suitable leads for your business. The goal here is to generate only high-quality leads that will help you win business.

Outreaching

Our strategy is simple: we target your ideal prospects through cold emailing, social media conversations, and appointment-setting campaigns. We then focus on nurturing relationships with those leads up until they are ready to close.

Handing Off

After starting conversations with qualified leads and warming them up, we hand them over to your sales team for conversion into customers. We can also coach your salespeople on the best practices to close more sales.

Testing & Optimization

We don’t stop when leads start streaming in. We keep an eye on conversion rates, testing different angles of the campaign and optimizing results to ensure maximum ROI.

Get a tailor-made sample of leads for free!

We help our clients close deals

Ryan Philemon

Director of Marketing in Provi

We hired Upsail team to help us source leads for our industry. The leads generated were always high quality contacts, with virtually no bounce rates and they are always open to adjusting strategies at the last minute. I've been working with Yaro and his team for over a year and they are still my go-to for projects like these!

Will Sloane

Head of Growth in Prohibition Partners

Yaro and his team offer an incredibly valuable service to our business. Yaro is extremely responsive, and work is always delivered promptly and to the highest standard possible.

Jolien Demeyer

Marketing Director in CHD Expert

Fast, to the point and great overview of leads to tackle, on top of that, very responsive (regardless timezones). I worked with Upsail over 3 years. They are sharp, process oriented, and delivered results in both the quantity of leads they provided me as we well as quality. When needed, they always responded in a timely manner and provided sound advice. I would recommend their service. Great job!

Alessandra Johnson

VP of Sales GlassView

Yaro & the Upsail team have been a pleasure to work with. From the start, they were eager to learn our business and identify our target market to help compliment our sales outreach efforts - acting as an extension of our team. They have helped us identify thousands of qualified leads and secure new business through their diligent research and data-driven outreach. I would highly recommend the Upsail team to amplify and sustain the growth of your sales efforts.

We gather any type of data you need

Apart from usual requests like emails and phone numbers, we work with you to identify the sales intelligence which matters most and scour all corners of the internet to find it. Our researchers use 20+ tools and 100+ niche-specific sources to deliver leads with the following data points:

215 +

Loyal Customers

Our satisfied clients have been with us for over 3 years, and the best part is that 90% of them are still coming back!

25,000 +

Appointments Scheduled

We have more than 25,000 appointments delivered for our clients over the course of 3 years. We do this across multiple industries and are continuing to grow with every project!

93%

Appointment Show Rate

Buyer Intent based prospecting ensures lowest no-show rate for our customers. Should you ever have a no-show, we will replace this opportunity in 24 hours!

86%

Lead Qualification Rate

We ensure your team works only on high-quality opportunities that have the highest chance to convert!

10:1 ROI

$10 return per dollar invested across 25 industries. Sales is a numbers game, and our customers LOVE closing deals.

35%

CAC Reduction

The reported average acquisition cost as a result of our efforts is 35-75% lower than it would have been otherwise.

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A Measurable Strategy That Get Results Faster

At Upsail, our goal is to develop a foolproof outbound strategy that targets your ideal prospects and converts them into customers quickly. Here’s what you can expect working with us:

Reach more prospects and build relationships

We help you reach potential customers before they reach you, which gives your business an edge over the competition. Not only is this strategy effective, it’s also much less expensive than waiting for potential customers to stumble upon your business.

Shorten your sales cycle

Our outbound marketing strategy seeks to move leads through your sales funnel faster and ultimately shorten your B2B sales cycle. We do this by positioning your brand appropriately and relentlessly following up on interested leads.

Double down on what works

Outbound marketing is easily the most scalable way to generate sales-ready leads. Once our team identifies a marketing strategy that works for your business, we maximize it to drive as many leads to you as possible.

Begin your outbound journey and watch as your sales numbers skyrocket by hiring Upsail today!

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Outbound marketing

Advertising on television and in newspapers, on external advertising media, and through cold calls is a traditional option. Outbound marketing uses it. And even though Internet marketing is on the rise, the classics still work. Especially with the older generation.

Outbound marketing: definition

Outbound marketing is classic advertising, the traditional promotion of a business and its products.

Completely the opposite of inbound marketing, which uses innovative online promotion.

Outbound marketing is television advertising, handouts, radio ads, mailings, newspaper ads, and outdoor advertising.

The essence of outbound marketing is to spread ads as widely as possible to the audience through one or more methods of promotion.

Outbound marketing: effectiveness

Consider situations in which outbound marketing will be effective:

members of the target audience are in transportation on a particular route and see a billboard ad about an event being held;
a student waiting for that shuttle bus, and pays attention to a city light that had the same ad on it;
a customer in the supermarket heard an advertisement for the event on the radio.

Characteristics of outbound marketing

Among the most important characteristics of outbound marketing we find:

Only the company speaks in the communication: In other words, the consumer has no opportunity to express criteria, judgments, and opinions because he must confine himself to receiving the content of the advertising message.

It goes indiscriminately: Even if it reaches a large audience, it may not be effective because the people the message reached did not care. It's a big risk because you can invest a lot and get nothing in return.

It's product-oriented: The only message being conveyed is about the benefits and advantages of the product or brand being advertised.

Your ultimate goal is to sell: You are not interested in the consumer's needs, but in selling your products or promoting your brands.

You may lose credibility: Because the customer thinks the product or brand attributes are exaggerated, and may not believe the content is credible because he thinks the company can't speak ill of its own products.

It's traditional: Because it focuses only on selling, not on providing creative solutions and answers that address the customer's wants and needs.

The customer feels invaded: Because you are interrupted or distracted when unwanted or just unwanted messages of this type appear. This can be very uncomfortable for the user because it doesn't add value.

Outbound and inbound marketing: the main difference

Outbound marketing involves a strategy for spreading the word. Inbound is a strategy for attracting a target audience.

The key difference is that inbound allows you to attract customers not with another announcement of a 20% discount on all products, but with value to the customer. You increase loyalty to the company by trying to be as useful as possible to the target audience. Completely free of charge. How? Through content.

A few examples:

Selling men's clothing? - Create a blog and publish useful articles on men's styles.
Provide legal services? - Register a YouTube channel and teach your target audience how to stand up for their rights.
Teach dance? - Give short lessons on individual moves on your Instagram account.
Offer photo equipment for rent? - Teach potential customers how to properly handle equipment through an email newsletter.
Sell courses for preschoolers? - Post helpful tips on self-development for kids on Facebook.

There are literally dozens of options for all niches. Beginning to cooperate with you in this format, a person begins to trust you and subsequently becomes your client. And perhaps even a fan of the brand, who is ready to give money for any of your offers.

Outbound marketing Upsail

Upsail an agency that will happily provide a full range of services to grow your business. With advanced marketing techniques, a team of specialists will quickly solve your issues and promote your business. Contact us for a consultation at the specified contact information.